In most sales and marketing schemes we like to build what we call a Sales Funnel or Marketing Funnel. In the service world, we have learned to create customer journey maps. Both serve the purpose of trying to manipulate a customer through this selective path to arrive at the ultimate goal that WE DESIRE FOR Read More …
An excerpt from a conversation/podcast, I had with Russ Unger. Russ is a user experience consultant and the co- author of Designing the Conversation: Techniques for Successful Facilitation (Voices That Matter). Related Podcast and Transcription: Facilitation Guideline Advice Joe: I had a feeling that this is somewhat, not necessarily the whole resume or the Read More …
Should Lean Marketers be using the Wanamaker Principle or the Pareto Principle in your Customer Retention programs? John Wanamaker said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” I have written about this on several occasions on how this is a good thing, not a bad Read More …
In a recent Blog post What political campaigns can teach business, I discussed how using a similar strategy could be one of the most productive methods of creating immediate business. One of the most important processes of getting anything done is always clarity and keeping your organization updated. Turning strategy into tactics into action requires Read More …
New in the Get Clients NOW!TM Answer Center Here are this month’s new additions to the Answer Center. (You need a password to log in.) How to Network at Professional Associations – Article by Donna Feldman An often overlooked place to network and find referral partners is professional associations. These associations serve people working in Read More …
These five terms form a hierarchy of value in which data have the least value and wisdom has the most. I first ran across a similar description in the The Experience Economy an article published in 1998 by Joe Pine which I discussed in the blog post, Does your Value Proposition speak of the Customer Read More …