We are seeing a shift in organizational structure that is unprecedented in modern times. This shift seems to dominate most social media forums, discussion groups and conferences. It has permeated even the largest of organizations. Being agile and innovated is not enough. We have to be transformational and disruptive to meet today’s demands. Our organizations Read More …
How many User (Buyer) Personas do you create? When introducing User (Buyer) Personas to an organization, I like to move away from trying to determine the “Ideal Client” type initially. What I like to do is post clients (with their personas) in the matrix below. For example, I use a matrix very similar to the Read More …
The Serenity Prayer is the common name for the prayer by the American theologian Reinhold Niebuhr that reads: “Lord grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference.” This prayer popularized by Alcoholics Anonymous can be fitting in Read More …
I have been a Dan Pink fan for many years. His latest book, To Sell Is Human: The Surprising Truth About Moving Others, did not overwhelm me with new knowledge. I felt that the book was the sales version of his previous book, Drive: The Surprising Truth About What Motivates Us. There is not anything Read More …
Early this week in the blog post, Lean Sales Method CAP Do, I posted a slide deck with a link to the webinar of the same name. I also included a link to this Ted video, Lisa Bu: How books can open your mind. The Ted excerpt on the video: What happens when a dream Read More …
Craig Weber offers excellent advice and material on the most basic way of creating success, our conversations. An excerpt from the Business901 podcast, Working Conversations; We don’t focus on the conversations much, partly because we lack the frameworks. We’ve got a lot of good frameworks and strategies out there for how to structure an organization, Read More …