Managing Customer Value
This is an A3/Canvas outline I have used for introducing a Service Design project with a Lean umbrella. It depicts the online/offline program that is conducted over 90-days. Typically, I would recommend several more follow up session after the initial period as we take the selected prototype through PDCA and eventually SDCA. A common misinterpretation is the Read More …
Is your growth being limited by people development? The past 6 months I have been involved in the domain of Human Resources working with companies in both the SaaS environment and Event Management fields. Before this most of my area in people development had centered on the onboarding aspect. These areas show strikingly a bit Read More …
I have always challenged people when making Customer Journey Maps and all those Personas that they should start by doing a few of them internally within the company. Get some feedback and try to determine how valid they are. Not so surprisingly, they consider a waste of time and hurry back to the Buyer or Read More …
We talk a lot about Customer Centricity and the Customer Experience. In fact, entire industries have been built on this thinking. I am a big advocate of it and in the past took the deeper dive into Service-Dominant Logic and Service Design and transforming it into my thinking, Lean Service Design. The truth is in Read More …
Cindy Barnes co-authored the book, Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit: It provides guidance for business leaders – demonstrating why having a strong value proposition is so important for a company. This practical title shows readers how to build, deliver and harness value propositions to create profitable growth for a Read More …
This is the entire compilation of the interview with Ruud Janssen. Ruud is the co-author of a new book, Event Design Handbook: Systematically Design Innovative Events Using the EventCanvas, [arve url=”https://youtu.be/7ruwFIWL-vc” align=”center”/] An overview of the book: Event design is a new approach to systematically decompose and recompose the success of events. By using the #EventCanvas template, Read More …