How well do you understand the pandemonium towards visuality? A new book,The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand by Ekaterina Walter, is a great introduction to this subject. The book offers a viewpoint from the 20K level all the way down to pixels without missing Read More …
You validate with the marketplace all those User Personas or Buyer Personas that you create. There is a lot of science to them backed up by hard data when it is required. In fact, they are one of the hottest design topics around and one of the FIRST things we create. Sometimes right after or Read More …
In a 2-part podcast next week, I have Bob Petruska, author of Gemba Walks for Service Excellence: The Step-by-Step Guide for Identifying Service Delighters and Mick Wilz, Director of Enterprise Excellence and Co-Owner of Sur-Seal Corporation. Mick, co-owner of Sur-Seal Corporation, began his own journey to personal and business excellence about five years ago by Read More …
Recently my work has centered on jobs that allow me to expand my thinking in the area of Outcome-Based Thinking. I have been fortunate to move into this field, and I find it exhilarating to say the least. Part of this thinking is embedded in Service Dominant Logic and the concepts of Value Co-creation and Read More …
Steve Portigal author of Interviewing Users: How to Uncover Compelling Insights, and founder of Portigal Consulting. answered this question from my in past interview: I want to step back for a second, and as a manager, let’s say, I send three people out to interview or just watch the experience. They can come back and Read More …
Everyone is told to tell stories. In sales and marketing area, we are told that to have people listen to us and remember what we say, frame it in a story. But it doesn’t seem that a lot of people ever get any training in stories or how to construct good stories. I asked next Read More …