Managing Customer Value
A great underutilized resource for small business is SCORE. They have a Small Business Success Podcast Series which has some excellent material monthly. And what is great about the podcast is that they are short enough, many are only 6 to 8minutes, that you can get a mini-briefing on the subject matter. Browse around their Read More …
Planning is difficult, it goes against are instincts. If it was easy, we would all do it well. Although planning is critical to your success, it is often replaced with: Intuition or “gut feeling. = you have always been taught to go with your gut feeling. Lack of know-how = difficult to know how to Read More …
The U.S. Small Business Administration (SBA) has introduced a new loan guaranty program specifically for small business owners with a good credit record. The program, called Small/Rur al Lender Advantage includes available capital of up to $350,000. A streamlined application process with reduced paperwork and a special credit scoring model allows for efficient processing time. Read More …
In my previous post on Lean Six Sigma marketing , I had stated Explore, the data to identify a cause and effect relationship between variables., was the 3rd step in building a Lean Six Sigma marketing process. I also stated that in the Duct Tape Marketing planning system that the Remarkable Story and Product or Read More …
In my previous post on Lean Six Sigma marketing , I had stated that it measuring the process and gathering the data that is associated with the problem, was the 2nd step in building a Lean Six Sigma marketing process. I also stated that in the Duct Tape Marketing planning system that the Lead Conversion Read More …
In my previous post on Lean Six Sigma marketing , I had stated that defining the problem or requirements, was the firs t step in building a Lean Six Sigma marketing process. I also stated that in the Duct Tape Marketing planning system that the Marketing Vision and Ideal Customer coincided with the definition. I Read More …