The Hell with the Economic Stimulus Package – I’ll Lead

John Jantsch made a post on the American Express open forum about the economic stimulus, I disagree with some of his comments. Small Business really does need to take the lead, but not by lining up for their “Fair share” of the pie. If we do that, it is just back to the same old Read More …

Should marketing care about cash flow?

Your marketing team needs to look at things differently to help you succeed in a tough market. Think of ways that you can make your customers feel more like part of a team that is helping each other get through these times. If you do that, your bill may not end up on the bottom Read More …

Brand Yourself before your Non-Customers do!

I was just reading an article written by John Jantsch that he posted on Could Your Brand Stand a Personality Upgrade? on the HP Small Business Marketing Guide. He discussed Small Business branding and encouraged you to work at it much harder by identifying it more clearly to your customer base. Don’t be a big Read More …

All Core Messages are not Created Equal.

I wrote a post recently that All Sales Channels are not Created Equal and talked about the resources that you would have to commit to each one. But today I had an appointment with a new client and was discussing their Core Message and went through an exercise that I thought might prove useful. More Read More …