Managing Customer Value
Does your company or yourself have standards other than common sense? I am not innocent in my contributions to social media but seldom if ever use a hyperlink that I have not tested beforehand. I know this sounds elementary to my question but it illustrates my point. If you trust the party that shared it, do you check Read More …
I think, the people that are into this methodology can become the new marketers and new content leaders in the organization because quite frankly, this looks much more like a product development methodology than it does a campaign development methodology. If we’re building something of value – a blog, a digital magazine, a community, a Read More …
Excerpt from my conversation and tomorrow’s podcast with Robert Rose, author of Experiences: The 7th Era of Marketing. Robert is the Strategist in Residence and brand advisor for the Content Marketing Institute, a featured writer, and guest blogger for iMedia Connection, CMSWire and Fierce Content Management. How do you optimize it, though? Does it rely Read More …
Alan Bustamante is active in the Agile Communities and plays a leadership role within Agile Cincinnati; as well as, speaking at conferences and professional groups across the planet. Xcelerate Partners is a technology consulting firm focused on helping organizations rapidly deliver high quality software products using agile development techniques. They provide agile training, coaching and Read More …
My recent podcast guest, David Meerman Scott, author of author of 10 books with the most popular being the classic,The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, was asked that question in a recent interview. This book is now Read More …
The New Rules of Marketing & PR opened people’s eyes to the new realities of marketing and public relations on the Web. Six months on the Business Week bestseller list and published in more than twenty languages, New Rules is now a modern business classic. David Meerrman Scott, author of 10 books with the most Read More …