In a not so recent article (Nov/2015) on the Harvard Business Review, Competing on Customer Journeys by David C. Edelman and Marc Singer discusses the new shaping of the customer journey. Their description of the journey is shaped in a strikingly similar structure that remind many of us as a type of (not so) casual loop or a system archetype. Read More …
Joe: When we go to designing the future state, how closely does it have to relate to the current state? I mean should we be using the same measurements, so we can see that we’re actually gaining or can you just jump out and do that innovative and that blue sky thinking and pull a Read More …
Drew Locher is the co-author of The Complete Lean Enterprise: Value Stream Mapping for Office and Services, Second Edition. Drew was my podcast guest this week and we touched about how the innovative a Value Stream Mapping process could or as Drew put it should be. You can learn more about Drew at his company web page, Change Read More …
Author of The Complete Lean Enterprise: Value Stream Mapping for Office and Services, Second Edition, Drew Locher, is my podcast guest this week and we touched about how the innovative a Value Stream Mapping process could or as drew put it should be. You can learn more about Drew at his company web page, Change Read More …
Professor Malcolm McDonald has consulted to many major companies from the UK, Europe, USA, Far East, South-East Asia, Australia and Africa, in the areas of strategic marketing and marketing planning, market segmentation, key account management, international marketing and marketing accountability. He has written over 40 books and was Professor of Marketing at Cranfield University School of Read More …
Part of The Lean Minute Collection on YouTube In the Business901 podcast, Linda Richardson discussed her new book, Changing the Sales Conversation: Connect, Collaborate, and Close. She touched upon one area that intrigued me a great deal, the Value Model. In the value mode, she discusses the importance of understanding and planning to address the Read More …