Managing Customer Value
Technology is amazing. I have worked with primarily SaaS type companies over the past 5-years and amazed at the technology advancements and sophistication during this time. There seems to be no end to technology. Even adding to this is the amount of sophistication that has gone into the analytics and not only do we have Read More …
Scott Brinker is the author of the book Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative. Scott’s goal was to help marketers at all levels — even those with no technical background or inclination — adapt marketing management to the wild and wonderful whirlwind of a world now dominated by software. Read More …
The Dynamic, Collaborative Management Model That Saved a U.S. Manufacturing City SECOND SHIFT: The Inside Story of the Keep GM Movement (McGraw-Hill; August 2016; HC, $30.00;) details the complexities of an automotive industry rapidly transforming due to external economic and market forces; a community reliant upon a local manufacturing facility scheduled to be added to Read More …
I have spent the last several days searching for a YouTube video, information that discusses the feedback loops that are contained in this drawing of the OODA Loop: It seems when most people discuss OODA, they spend most of their time talking about Observe-Orient-Decide-Act. Often they compare the process to PDCA which I disagree with Read More …
Dan Roam has a unique way of developing a storyline and in fact, one of the most practical. Dan Roam is the author of the international bestseller, The Back of the Napkin (Expanded Edition): Solving Problems and Selling Ideas with Pictures, the most popular visual-thinking business book of all time. You could credit Dan as putting the Read More …
Can we be successful today without being visual? Dan makes a strong case of why we need to be visual and incorporate that into our business philosophy. Dan Roam is the author of the international bestseller, The Back of the Napkin (Expanded Edition): Solving Problems and Selling Ideas with Pictures, the most popular visual-thinking business book of Read More …