Managing Customer Value
Sales and marketing can no longer operate in a vacuum. It has become a process output that intertwines across many of the departments within the organization. As companies have become flat, their decision making is increasingly being done by committee. As a supplier, you must mimic your customer decision-making path and as a result your Read More …
This presentation is an overview on how to implement SDCA (Plan – Do – Check – Act) in the field of Lean Sales and Marketing. It includes an outline for standard work of this cycle and an embedded video with Dr. Michael Balle, the Gemba Coach at the Lean Enterprise discussing Standard work in a Read More …
This presentation is an overview on how to implement PDCA (Plan – Do – Check – Act) in the field of Lean Sales and Marketing. It includes an outline for standard work of that cycle and an embedded video with Dr. Michael Balle, the Gemba Coach at the Lean Enterprise discussing the Power of Check Read More …
This presentation is an overview on how to implement EDCA (Explore – Do – Check – Act) in the field of Lean Sales and Marketing. It includes an outline for standard work, an embedded video that discusses the book, This is Service Design Thinking: Basics – Tools – Cases and reference to another book, , Read More …
The next book in the Marketing with Lean Series will be the Lean Engagement Team. It will concentrate on the development of a sales and marketing structure that can support customer engagement through out the organization. This structure will be self-organizing at times and provide for customer touch points deep within the organization. The book Read More …
This is a transcription of the Business901 podcast, Connecting Social Media and Traditional Marketing thru Measurement podcast with Guy R. Powell co-author of the new book,ROI of Social Media: How to Improve the Return on Your Social Marketing Investment. His company, DemandROMI, (www.DemandROMI.com) is based on helping marketers and business executives to take these critical Read More …