Managing Customer Value
The Business901 Blog is hosting an abridged version ( 7 parts) of our Leans Sales and Marketing online workshop. Each day, the blog post includes a brief introduction, short video, workbook page and recommended reading. A complete outline is available at Lean Sales and Marketing BlogShop Would you like this delivered to your inbox? An Read More …
Lean is considered by many as a product dominant thinking methodology. Lean was based primarily on the Toyota Production Process, which was an avid follower of Dr. Deming. Lean became more problem/solution orientated and another outgrowth of Dr. Deming, Systems Thinking, moved more to the Peter Senge approach illustrated in The Fifth Discipline. A crude Read More …
Many organizations start practicing the tools of Lean and fail to understand that it is the people side that makes Lean effective. I have seen where organizations will develop the skill set of Value Stream Mapping, A3 Problem Solving or even Hoshin Planning. But spend little time developing a Lean attitude around the most basic Read More …
The Cynefin framework draws on research into complex adaptive systems theory, cognitive science, anthropology and narrative patterns, as well as evolutionary psychology. It explores the relationship between man, experience and context and proposes new approaches to communication, decision-making, policy-making and knowledge management in complex social environments – From Wikpedia Mark Schenk from Anecdote uses Pecha Read More …
I think this is an interesting framework that is worth exploring this year. This decision model closely resembles where I think sales and marketing is headed. Our efforts will not be based on the traditional metrics as we know them now but how our stories, our content is being interpreted by our customers. For example, Read More …
Your product or service solves a problem for the customer, right? Does your customer understand the problem you’re solving? Have you been able to put or involve numerical relationships in this problem-solving process? Go back-to-school for a second, maybe even as far back as grade school and think about solving mathematical word problems. Remember word Read More …