Last Day of this Special Offer Excerpt from the Lean Marketing House Lean Marketing House (More Info): A starting point for creating true iterative marketing cycles based on not only Lean principles but more importantly Customer Value. Recommended 1st reading of series. Marketing with PDCA (More Info): Targeting what your Customer Values at each Read More …
In the Outcome-Based Mapping approach, we view the outcomes as the central part of our theme. We recognize that a change of behavior must occur for us to achieve our goals or make the desired impact that wish to obtain. In traditional sales and marketing we can develop the simplest of all marketing funnels based Read More …
I asked John Goodman, next week’s Business 901 Podcast guest, author of the fantastic book Strategic Customer Service, fellow presenter at ASQ Service Quality Conference in Las Vegas and last but not least Vice Chairman of Customer Care Measurement and Consulting (http://www.customercaremc.com/), the question: “Your presentation ASQ is titled, “Beyond the Buzz Words”. Can you Read More …
Many small organizations procrastinate on their marketing efforts. They already have another job or working on a sufficient number of bids. When they finally reach out for marketing assistance, what they are looking for is sales. On the other side of the coin, people often times start out marketing creating brochures, advertisements and other marketing Read More …
The Lean Marketing Lab presentation is a summation of the Lean Marketing House 2 –day workshop. It discusses how you can start a lab in your own organization and how you should proceed. I think it is very difficult to bring Lean Sales and Marketing to an organization without a consultant. The supply and demand Read More …
Using a structured approach, such as the Lean thinking tool of A3, the mind remains open, enabling one to examine each element of the decision or problem separately or systematically, and sufficiently, ensuring that all alternatives are considered. The outcome is almost always more comprehensive and more effective than the instinctive approach. Please watch this Read More …