Managing Customer Value
The Future-Proof Workplace highlights the changes already taking place around us: the transition from skills to knowledge, the neuroscience approach to leadership and motivation, galloping technical advances, and more. Dr. Linda Sharkey is a proven leader with experience in Fortune 10 companies building teams and driving talent development initiatives that support productivity and company growth. She has Read More …
Most of the material the OODA Loop, I have found to be somewhat laborsome or even very brief in its explanation. I have added to this practice, bear with me it was a long night when I made this video. As you will see reinforced in the material, it not about being faster than your Read More …
Dr. Deming, Peter Scholtes, Brian Joiner, Peter Drucker, Joseph Juran, Dr. Deming A special collection of Business901 podcasts that featured subject matter experts on the people above and with a special appearance by Brian Joiner. These are some of my all-time favorite podcasts. The collection totals just over three hours and the guests are listed Read More …
Marc Vollenweider is the Chief Strategist and co-founder of Evalueserve, a global provider of research, analytics, and data management solutions. As a former partner at McKinsey & Company in Zurich and India, Marc developed a deep interest in the world of data analytics, particularly how human minds and smart machines can successfully complement each other. Read More …
In the 12-step process of the Funnel of Opportunity, the first step is to identify Key Accounts. With these accounts, our first instincts are to think of how we market towards them or the tools we need to penetrate the accounts. To sell more of what we are selling. I think it is just as important to learn Read More …
[arve url=”https://youtu.be/gB0mnLUv-UU” thumbnail=”24538″ /] In the Funnel of Opportunity, we think about marketing in the reverse order. We start with our core customer and core value proposition. With a start-up, it is with our beachhead market. When we start our marketing with core customers; things begin to change. We create better relationships and a higher level Read More …