How Has Your Marketing Done This Year?

As we enter into the last quarter of the year, it is a great time to start reflecting on what worked and what did not work during the past year. Most of us have been working diligently every week going through a process of deciding what tactics to continue doing, what to change, what to Read More …

The Improvement Kata in a Minute

Beth Carrington explains the Improvement Kata in less than a minute. Serves as a nice introduction, especially for sales and marketing folks. But, on Friday we will introduce a 10-minute session, stay tuned! YouTube: https://www.youtube.com/embed/rGGid_WvLnk/

A Light Exercise for Building a Persona

Look: A Practical Guide for Improving Your Observational Skills by Jim Gilmore’s introduces a metaphor of “six looking glasses.” Each looking glass represents a particular skill to master in order to enhance the way we look at the world. It was a takeoff of Edward De Bono’s 6 Thinking Hats and also De Bono’s lesser known book the Read More …

Developing Your Observation Skills

Jim Gilmore’s new book, Look: A Practical Guide for Improving Your Observational Skills, introduces a metaphor of “six looking glasses.” Each looking glass represents a particular skill to master in order to enhance the way we look at the world. The six skills include binoculars, bifocals, magnifying glass, microscope, rose-colored glasses, and blindfold looking. Each looking glass provides Read More …

The Role of Kata in Marketing

The power of Kata differs than most Lean thinking. Most efforts with Lean in Sales and Marketing focuses on the use of the “Why” question; solving problems and offering solutions. Kata focuses on the “What” creating situational awareness. At the basic level (Why) and what I might call the commodity trap, we still need to solve Read More …

The Role of Kata in Lean

The Improvement Kata + Coaching Kata (IK/CK) are about deliberate practice to develop scientific-thinking skill and mindset. That means IK/CK works well in combination with your existing Lean efforts. Based on the book: Toyota Kata: Managing People for Improvement, Adaptiveness and Superior Results by Mike Rother.   The Five-Question card is available at http://www-personal.umich.edu/~mrother/KATA_Files/KC2_Opening.pptx There is a related Read More …