Organizations trying to improve their sales and marketing processes react by investing into their software and automation. They add landing pages, generate content, develop auto-responders, email campaigns. That barely scratches the surface as SEO, Social Media, Video channels, Loyalty Programs, and other well-intended programs are rolled out. They take this material and integrate throughout the Read More …
Andy Noronha conducts research and works with executives from companies seeking to remain competitive in an era of digital disruption. He does this as a director in the Cisco Digitization Office and as a visiting scholar at the Global Center for Digital Business Transformation, and IMD, a Cisco initiative, where he conducts research and works with executives from companies seeking Read More …
Andy Noronha, a director in the Cisco Digitization Office, is this week’s Business901 podcast guest where we talked about his new book, Digital Vortex: How Today’s Market Leaders Can Beat Disruptive Competitors at Their Own Game. Andy works to develop research and insights that will help guide the future of digitization for the company and its customers. Read More …
When I discuss marketing needs starting with existing customers, I feel sort of pull-back from most people/organizations. They are looking for new markets and that blue ocean type thinking. I do believe that exploring the new customers and markets should certainly be part of any strategy. However, learning from existing customers is the first step Read More …
A director in the Cisco Digitization Office, Andy Noronha works to develop research and insights that will help guide the future of digitization for the company and its customers. He is also a visiting scholar at the Global Center for Digital Business Transformation, an IMD and Cisco initiative, where he conducts research and works with executives from companies seeking to Read More …
One of the most popular downloads and reads on my website is the Disney Collection. I have updated it to include the transcription of the podcast Using the Imagineering Process with Lou Prosperi, author of The Imagineering Pyramid: Using Disney Theme Park Design Principles to Develop and Promote Your Creative Ideas. The ebook is 73 pages and Read More …