Using the Imagineering Process

Lou Prosperi wrote the first book in the Imagineering Toolbox Series called The Imagineering Pyramid: Using Disney Theme Park Design Principles to Develop and Promote Your Creative Ideas. When not visiting Disney parks, Lou is a manager, technical writer, instructional designer and former game designer. Lou’s book outlines 15 practices and principles that will enable you Read More …

Deploying your Marketing Storyboard

Articulating a vision is not an easy process. Even more difficult is implementing the vision. Most of the time even if you had a way the vision might have changed along the way there. The important part is getting started and learning along the way. The vision needs to be there if for nothing else Read More …

Dealing with Levels of Perspective

In the System Thinking world, and I will primarily be leaning on the work of Pete Senge and Daniel Kim, there is this systemic process of five distinct levels of perspective: Vision (Generative) Mental Models (Reflective) Systemic Structure (Creative) Patterns (Adaptive) Events (Reactive) Book Reference: Organizing for Learning: Strategies for Knowledge Creation and Enduring Change Read More …

Systems Thinking and Evaluation

A short example of how systems thinking can be used in program evaluation to maximize program effectiveness. Part of the ‘Evaluation For Leaders’ mobile learning course at www.evaluationforleaders.org. Produced by Chris Lovato, Beverly Parsons, and Kylie Hutchinson. Check out other videos and resources at www.insites.org and www.communitysolutions.ca. YouTube video Removed Short video that gives you Read More …

Continuous Improvement for an Imagineer

All the continuous improvement people will enjoy the last tier of the pyramid, which is only one block and it’s called Plussing. Did it just work out that way, as the last block left? How did Plussing end up the king of the mountain? -Joe  Lou Prosperi: Well, I think there’re two answers there. The Read More …

Market towards Triggers

Trying to create prospects may be one of the most difficult and expensive components of marketing. Trying to find the path of people that want our service/product (since everything is a service, I will only use service from now on) is not the easiest chore in the world. If we know all the Dentists, Plumbers, Read More …