I think, the people that are into this methodology can become the new marketers and new content leaders in the organization because quite frankly, this looks much more like a product development methodology than it does a campaign development methodology. If we’re building something of value – a blog, a digital magazine, a community, a Read More …
The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing) shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy?customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models?and how to integrate these Read More …
“When you want to spend the rest of your life with someone, you want the rest of your life to start as quickly as possible.” – Billy Crystal at the end of When Harry Met Sally When we think about our sales/marketing funnels or as the title of this blog states, The Engagement Funnel, do we Read More …
This is what you must ask yourself if you are a Professional Service firm. Check for Next Starting Date GET CLIENTS NOW!™ How good are you at marketing yourself? Can you get found on the Web? Do you know where to begin to find new clients? Do you follow a strategy to reach your goals? Do Read More …
This is a collection of around ten Business901 Podcast Transcriptions that has a focus on Service Excellence. I did not include Service Design or Designing for Service. Guest include John Goodman, Joe Michelli, Kathy Cuff, Drew Locher and many others. Service Excellence Stacks are a new way to organize your own publications, as well as Read More …
The Author of The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing), David Rogers, is my podcast guest next week. The excerpt below was captured after the podcast and I thought of high enough value to share. Hope you enjoy! Joe Dager: The part that I like about and I Read More …