Managing Customer Value
Let’s introduce the book, The Startup Equation, and could you tie that title to the content? Is there a bunch of math in it or what is it? – Joe Dager An excerpt from Next week’s Business901 Podcast Ja-Nae Duane: I know. Everyone hears that title and they immediately think math, and that’s not the Read More …
Dealstorming is a problem-solving technique that Tim Sanders developed over the last fifteen years into a repeatable, cyclical process that has evolved to include the following seven steps: qualify, organize, prepare, convene, execute, analyze, and report. His book, Dealstorming: The Secret Weapon That Can Solve Your Toughest Sales Challenges goes much deeper into each of these steps. Read More …
Tim Sanders has spent most of his career on the cutting edge of innovation and change. He was on the ground floor of the quality movement, the launch of the mobile phone industry and, most notably, the birth of the world wide web. He was an early stage member of Mark Cuban and Todd Wagner’s broadcast.com, Read More …
The Gemba Academy provides high quality online and DVD-based lean manufacturing training for individuals and groups. Ron Pereira, co-founder and partner, was my guest has more than 15 years experience in various manufacturing, supply chain, and senior leadership roles. Ron has held the titles of process engineer, engineering manager, master black belt, and director of manufacturing Read More …
A Lean Approach to Marketing Yesterday’s Post: The Pull in Lean Marketing: Edges (1 of 2) When I apply Lean to Sales and Marketing, I view Lean as a knowledge building exercise. It is the deeper understanding of the customer business that we achieve through the methods of PDCA and EDCA. We are exploring opportunities and Read More …
A Lean Approach to Marketing Lean processes have changed the way we think about manufacturing. It has become one of the most embedded practices of manufacturing and is based on these five core concepts: Specify value from the standpoint of the end customer by product family. Identify all the steps in the value stream for Read More …