A hypothesis is a statement or proposition that can be tested and potentially proven or disproven through observation or experimentation. In market research, hypotheses serve as the foundation for inquiry and investigation. They allow marketers to make predictions and guide their research efforts toward uncovering new insights. A hypothesis is not merely a guess or an Read More …
David Maistcr, Charles H. Green, and Robert M. Galford, in The Trusted Advisor: 20th Anniversary Edition – February 2, 2021 (Amazon Affiliate Link: https://amzn.to/48vUlcl ) listed ten different topics that customers want from a professional relationship and engagement. I have expanded on their thoughts in this article. Make an Impact on Our Business, Don’t Just Be Read More …
Welcome to a glimpse of the future – Industry 10.0. With the rapid pace of technological advancements and digital transformation, industries worldwide are on the brink of a major revolution. This article explores three exciting scenarios illustrating how businesses can embrace emerging technologies and harness their transformative power. Industry 10.0 represents the next generation of manufacturing Read More …
Manufacturing companies often focus on research and development, production, and distribution. While these are crucial aspects of the business, marketing is equally important in ensuring the success of a product. However, many manufacturing companies need more in-house marketing expertise to promote their products effectively. This is where a fractional marketing officer can step in. A Read More …
Account-based marketing (ABM) has emerged as a strategic approach companies use to direct their marketing resources towards specific accounts within a market. The ABM approach empowers organizations to align their marketing and sales teams to work in unison, focusing their collective abilities on high-value accounts. This, in turn, leads to more personalized and effective experiences Read More …
Marketers are constantly bombarded with the pressure to optimize their campaigns for maximum results. From search engine optimization to social media algorithms, getting caught up in the never-ending cycle of tweaking and testing to pursue higher click-through rates and conversions is easy. However, this singular focus on optimization can often lead to a narrow and Read More …