Is Customer Strategy More Important than Brand Strategy?

Marketing has come a long way since the early days of advertising. The evolution of technology and the internet has made it possible to connect with customers more personally. With data analytics, predictive modeling, machine learning, and artificial intelligence, marketers can make informed decisions tailored to each customer’s needs. This post will explore the difference Read More …

How a Learning Funnel Can Boost Your Business

Are you tired of using the same old sales tactics to attract and retain customers? Do you want to take your business to the next level and reach a wider audience? If so, consider implementing a learning funnel. Unlike traditional sales funnels, which focus solely on converting leads into customers, a learning funnel is designed Read More …

How to Create Marketing That Resonates with Your Audience

It’s no longer enough to put out a message, and hope it resonates with your target audience. With so much noise and competition online, marketers need to understand their audience’s values, beliefs, and motivations to create a truly effective campaign. Enter Valuegraphics, a powerful tool that can help you create marketing campaigns that truly resonate Read More …

The What, Why, When, and How of Creative Sprints

Staying ahead of the competition requires constant innovation and out-of-the-box thinking. One effective technique employed by many organizations is known as a creative sprint. But what exactly is a creative sprint? Why should companies consider implementing them? When are they most effective? And how can you orchestrate your successful sprints? In this article, we’ll explore Read More …

The Limits Of Marketing Segmentation: Embracing The Complexity Of Movements

The power of movements is undeniable, and it is time we recognize their potential to bring about significant changes in various spheres of society. Movements are not about placing individuals into neat boxes. They are dynamic and constantly evolving based on shared visions for a better future. Thinking through movements requires a more dynamic understanding Read More …

Revolutionize Your Marketing Campaigns with Scrum

Marketing campaigns are complex endeavors that require a lot of planning, organizing, and execution to be successful. With so many moving parts and team members involved, it’s no wonder many marketing managers struggle to keep everything on track and deliver results on time. However, there is a solution that can revolutionize the way you approach Read More …