Besides having a clear brand promise we need a clear process for staff to be able to engage effectively with customers. Processes and Standards enables your staff to make decisions. It enables flexibility and/or agility in handling customers. I ask John Goodman the Vice Chairman of Customer Care Measurement and Consulting, if he thought this Read More …
Dr. Eli Goldratt, founder of the Theory of Constraints, said Reaching The Goal: How Managers Improve a Services Business Using Goldratt’s Theory of Constraints was one of the best books ever written on TOC. It was published in 2008 by IBM Press and authored by Dr. John Ricketts, a practitioner and innovator in the field Read More …
Sound like a pretty easy thing to do? See what Eric Michrowski a globally recognized leader in combining Human Performance, Operational Excellence and Process Improvement to drive Business Transformations says about it: Related Podcast and Transcription Eric: A lot of the work that I’ve done in the past, particularly in the call-center space, is really Read More …
The Challenger Sale author Matt Dixon, is my guest next week on the Business901 Podcast, and though I could not resist talking about The Challenger Sale: Taking Control of the Customer Conversation, the discussion eventually got around to his new book The Effortless Experience: Conquering the New Battleground for Customer Loyalty. I like to think Read More …
Work Positive! Last Weeks Podcast guest was Dr. Joey Faucette (@drjoey). Dr. Joey is an internationally known author of the #1 Amazon best-seller, Work Positive in a Negative World: Redefine Your Reality and Achieve Your Business Dreams. His career was launched as a 9-year old door to door Christmas card salesman enabling him to purchase Read More …
I have talked for many years that your marketing process should follow the decision process of your customer. Even to the extent that I would create a map to follow that path. In the old days, we called it a marketing funnel and that has evolved to the customer journey. I would then attempt to Read More …