Take note of the individual sub-titles and discuss each section after it is completed. You can have a lot of fun with this and you may get a few surprises. It is actually a good exercise to use for training continuous improvement groups. I was able to actually use it in a webinar. About the Read More …
A few reasons to consider the Lean Marketing House book: Is there a reason to use Lean in Sales and Marketing? Do you have to be practicing Lean in the rest of the company? Is Lean Marketing the same as Agile Marketing? How does A3 problem solving relate to Marketing? Why is Social Media so Read More …
Lean technology has now evolved from the manufacturing floor to the whole enterprise. Many companies have found real value in applying the fundamental concepts of Lean throughout the organization. The lean concepts of Kaizen, PDCA and the tools such as Pareto Charts, 5 Why’s and even Poka Yoke are commonplace. As a result of discussing Read More …
Webinar Registration Free Webinar…Lean Sales & Marketing: Title: Lean Sales & Marketing: The Final Frontier for the Lean Enterprise? Date: Friday, May 6, 2011 Time: 2:00 PM – 2:30 PM EDT Cost: No fee. https://www1.gotomeeting.com/register/536606993 Why is Lean Sales & Marketing the Final Frontier for the Lean Enterprise? Marketing activities such as developing promotion programs, branding, Read More …
James Franz was my guest on the Business901 podcast and if you have been spending your time improving your processes and wondering why they are not giving you the expected returns, this is the podcast for you. Jim is the co-author with Jeffrey K. Liker on the latest of the Toyota Way books: The Toyota Way Read More …
In Lean Marketing, I discuss the use of a Sales and Marketing team as a cross functional group whose number and expertise is derived from the decision making path of the customer. The team is first and foremost the listening post for the customer (prospect) that enables them to provide the customer with the information, Read More …