Excerpt from the Lean Marketing House Lean Marketing House (More Info): A starting point for creating true iterative marketing cycles based on not only Lean principles but more importantly Customer Value. Recommended 1st reading of series. Marketing with PDCA (More Info): Targeting what your Customer Values at each stage of the cycle Read More …
If not, how can you be more effective? How do you determine value? A relatively easy exercise is to start with a value stream map. Provide a graphical representation of the process flow, and then above it map the information flow that enables the process to occur. This will allow you to understand not only Read More …
Account-based marketing (ABM) has emerged as a strategic approach companies use to direct their marketing resources towards specific accounts within a market. The ABM approach empowers organizations to align their marketing and sales teams to work in unison, focusing their collective abilities on high-value accounts. This, in turn, leads to more personalized and effective experiences Read More …
Making The Disney Way: Your Way Bill Capodagli has nearly three decades of management consulting and corporate research expertise. Bill co-authored the best-selling business book, The Disney Way, 3E: Harnessing the Management Secrets of Disney in Your Company, now in its 3rd edition. The first edition was cited by Fortune magazine as “so useful you Read More …
How Good is Your Digital Footprint? Kristin Zhivago is president and co-founder of Cloud Potential LLC. They offer best-practice analysis and improvement of a company’s digital impact, mostly working with companies that have historically done well in their space but are now being surpassed – even blindsided – by those who operate at cloud speed and use Read More …
Interview with the co-author Ja-Nae Duane of The Startup Equation: A Visual Guidebook to Building Your Startup Note: This is a transcription of an interview. It has not gone through a professional editing process and may contain grammatical errors or incorrect formatting. Transcription of Interview Download PDF of Transcription Joe: Welcome everyone. This is Joe Dager, the Read More …