This is a transcription of the Business901 podcast, Making Sense of Social Messiness. My guest was Francois Gossieaux is co-founder and partner at Human 1.0 (Beeline Labs), a marketing innovation strategy firm, a Senior Fellow and a Board Member at the Society for New Communications Research (SNCR). Making Sense of Social Messiness The Hyper-Social Organization: Read More …
Customers do not want more choices. They just want what they want, period. And in an economy that there is less demand than supply, they can get it. Companies in response to this create more features, more options in their products or services. They will take the deep dive into segmenting their markets and through Read More …
Pascal Pinck appeared on the Business901 podcast, A Strategic Collaborator’s use of Personal Kanban and he thought this image of his Personal Kanban board might add to the conversation. Personal Kanban Board Pascal Pinck works as a Strategic Collaborator with individuals and teams who face high levels of uncertainty in their market context About: Personal Read More …
Pascal Pinck works as a Strategic Collaborator with individuals and teams who face high levels of uncertainty in their market context. More specifically, he educates and coaches leaders and team members who are working to: increase performance through agile and lean thinking improve distributed decision-making and delegation heighten trust and transparency build a culture of Read More …
This A3 report is a takeoff on a marvelous book by Mahan Khalsa, Let’s Get Real or Let’s Not Play. It is about determining what’s of value to your client and how to provide a solution that meets this value criterion. I have used this for many years as a guideline for selling. After writing Read More …
Identifying your customer segments is imperative in your future marketing efforts. If you have not identified those segments well, you will be discounting, providing unpaid services and minimizing profits to be competitive in the market place. Customer (Market) Identification is not easy. However, it may be the most important task that marketing has within your Read More …