Managing Customer Value
Loyalty marketing is a growing part of modern business. Increasing customer expectations have made customers more discerning than ever, resulting in loyalty being at an all-time high. To stay competitive, you need to leverage new technologies in your loyalty marketing. Web 3.0 is the third generation of the internet, full of potential in loyalty marketing. Read More …
In the ever-changing world of product development and design, businesses must stay ahead of the curve and continue to innovate to remain relevant. Adaptive design is essential to modern product development, as it allows businesses to create products tailored to their customer’s needs and expectations. Adaptive design allows the product to respond to changes in Read More …
In market research, you’re tasked with uncovering the motivations of consumers to develop a product that meets their needs. Of course, you can always rely on common sense to determine what people think. However, that’s not going to cut it when thousands of individuals answer questions about their likes and dislikes, what they plan to Read More …
In business, storytelling is not a luxury; it’s a necessity. The most successful companies are the ones that have mastered the art of telling their story in a way that is compelling, interesting, and relevant. There are three imperatives that all good business storytelling must adhere to The Research Imperative, The Pragmatic Imperative, and The Read More …
A diagram-based method for evaluating, designing, and organizing marketing assets. Marketing asset mapping evaluates, designs, and organizes an organization’s marketing assets. It entails mapping out the organization’s marketing assets and resources to create a more organized system that makes accessing relevant data and executing marketing activities easier. The first step in creating an organized digital Read More …
Marketing Action Research (MAR) is an emerging qualitative methodology that helps marketers solve problems and test ideas with customers. MAR involves collaborations among marketing, research, and other departments to conduct experiments with customers. Companies use these experiments as “action” steps in solving a problem or testing an idea. In each of these steps, you need Read More …