Managing Customer Value
Are you creating inbound marketing materials and strategies that are customer centric? Or, are you a company that creates outbound material that are forced on customers and as a result driven from the inside out. The new wave of marketing is becoming not only more inbound, but the stakes are getting raised higher and higher Read More …
If you are a successful company, why would you need marketing? What makes you a complete success in your customer’s eyes? If you did all this, would you need marketing? Some examples: Sales Price = Always sell at a price customers are willing to pay. Diversity = Make only what customers need. Quality = Make Read More …
I opened up my inbox and found this great news. In fact, this is the 2nd time it has happend to me!! Thank you, Ron and Business Week. Hi Joe, Congratulations! I wanted to let you know that based upon your continued valued contributions to BX and its users you will once again be the Read More …
I had Robert Stapp of OP•EX Direct Results Inc. on the Business901 podcast and we had a great discussion on performance improvement in general. We also discussed in detail, Hoshin Kanri aka Policy Development. This podcast is on this particular subject but before you start listening I have included a little background on the term. Read More …
Identifying, gathering and leveraging the right mix of metrics adds value to a project. Metrics provide a more factual and quantitative basis for describing how you are doing and what you can do better. Without at least some basic metric information, all discussions on performance and improvement are based on subjective evidence, perceptions and guesses. Read More …
“NEW” tactics used this year Create a new website. Take outdated website and improve it for better navigation and SEO. Create a storefront on site to let your customers buy products online. Test one new advertising venue every month. Track results and when you find one that works, expand it. Advertise your business in local Read More …