Quality in Marketing: You must start with these 2 definitions

Quality in marketing may be considered too subjective and therefore difficult to define. However, there is a lot about quality and marketing that can be made objective. But to first understand quality in marketing, I think it is important to understand two terms: Process and Metrics. Quality is not an event – it is a Read More …

GET CLIENTS NOW ANSWER CENTER: JUNE 2009

Great Resource, Take a look…Get Clients Now Answer Center Learn more about Business901 as a Get Clients NOW! facilitator! New in the Answer Center Have You Created an Impossible Business? – Article by C.J. Hayden It’s easy to think that any business can be successful if you work hard enough, but there are many situations Read More …

WCBF’s 4th Annual Global Lean, Six Sigma Conference

The Global Lean, Six Sigma and Business Improvement Summit & Industry Awards truly represent the largest gathering of leading experts and senior executives across various industries that are passionate about achieving process and business excellence. Learn first-hand from their exceptional vision, leadership, cutting edge innovation and dedication to quality for phenomenal organizational results. The agenda Read More …

To be effective – HOW COOL does your marketing have to be?

I am just not sure you can make anything that is cool enough anymore to really be an eye-stopper. The only ad that I think of right away, is the Apple notebook that fits in an envelope. After a recent presentation to a group of start-up businesses, I asked for feedback. The only negative feedback Read More …

Swiftpage included in Business901 Product Offerings

I have just become associated with a new product and I think it has a lot possibilities. Swiftpage, the number one integrated email marketing solution for ACT! by Sage, introduces a marketing automation platform to its already robust service – giving you the tools to automatically reach out to your ACT! Contacts, Groups, Look Ups Read More …

Another word for Marketing – How about Voice of the Customer?

Only customers provide results and customer satisfaction is the key result you are looking for. I think the smartest companies ask their customers what the requirements should be for the product or service and then work backwards? The not so smart, designs a product/service and then figures out ways to market and sell it. Which Read More …