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Mar

Are your webinars heading this direction?

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Salman Khan talks about how and why he created the remarkable Khan Academy, a carefully structured series of educational videos offering complete curricula in math and, now, other subjects. He shows the power of interactive exercises, and calls for teachers to consider flipping the traditional classroom script — give students video lectures to watch at home, and do "homework" in the classroom with the teacher available to help.

Are your webinars heading this direction?

A Business Perspective on Social Media

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The secret to connecting with consumers in a fragmented, chaotic marketplace, then, lies in how businesses collaborate with customers. WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace (McGraw-Hill; January 2011) by Sean Moffitt and Mike Dover builds on a breakthrough, multimillion-dollar marketing research program initiated by Don Tapscott, technology guru and author of Grown Up Digital (McGraw-Hill), to deliver a state-of-the-art appraisal of the latest developments in customer engagement. Using findings from this study and hundreds of other examples, Moffitt and Dover explain how brands like Ford, Zappos, Starbucks, P&G, and other businesses large and small stopped marketing at consumers, and embraced peer-to-peer technologies to:

Engage customers via social influence, word-of-mouth, and user-generated content
Create an experience through the creation and aggregation of customer-driven ratings, reviews, and online groups
Build communities using Twitter, “crowdsourcing,” and other shared experiences
Make connections that are authentic, built on genuine trust, and enhance value by creating a network that ties a brand’s consumers as much to each other as to the brand

Part wake-up call, part action plan, WIKIBRANDS is the blueprint for how businesses are driving innovation and growth through technology-based immersive customer interaction.

- From the McGraw-Hill News Release:

A Business Perspective on Social Media

This is a transcription of a the Business901 podcast, Reinventing Your Company in a Customer-Driven Marketplace with co-author Mike Dover. Mike is Managing Partner of Socialstruct Advisory Group. As Vice President, Research Operations, for New Paradigm (Moxie Insight), he led the operations for research programs for the bestselling books Wikinomics and Grown Up Digital. He also has provided review support for more than a dozen other books.

Reinventing Your Company in a Customer-Driven Marketplace

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From the McGraw-Hill Press Release:

Social Media. Brand Collaboration. Content aggregation. Microblogging. User-generated content. And the list goes on… It’s been said that business is in the midst of the customer-centric marketing revolution—a trend which points toward business treating brands less like “property” and more like an extension of an organization’s values. The upshot is this: Smart companies are finally figuring out how peoples’ desire to participate is becoming a key driver of marketing success. But to be a winner in this environment, businesses have to fill this need and at the same time compete for consumers’ increasingly scarce time and shrinking attention spans. More complicated still, companies have to do all of this while also earning consumers’ trust.

The secret to connecting with consumers in a fragmented, chaotic marketplace, then, lies in how businesses collaborate with customers.

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Mike is Managing Partner of Socialstruct Advisory Group. As Vice President, Research Operations, for New Paradigm (Moxie Insight), he led the operations for research programs for the bestselling books Wikinomics and Grown Up Digital. He also has provided review support for more than a dozen other books.

Mike Dover, co-author of the book, WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace was interviewed on the Business901 Podcast and though we did not cover every topic above, we certainly touched upon how you go about engaging customers, creating experiences and building communities – FROM A BUSINESS PERSPECTIVE.