A Light Exercise for Building a Persona

Look: A Practical Guide for Improving Your Observational Skills by Jim Gilmore’s introduces a metaphor of “six looking glasses.” Each looking glass represents a particular skill to master in order to enhance the way we look at the world. It was a takeoff of Edward De Bono’s 6 Thinking Hats and also De Bono’s lesser known book the Read More …

Developing Your Observation Skills

Jim Gilmore’s new book, Look: A Practical Guide for Improving Your Observational Skills, introduces a metaphor of “six looking glasses.” Each looking glass represents a particular skill to master in order to enhance the way we look at the world. The six skills include binoculars, bifocals, magnifying glass, microscope, rose-colored glasses, and blindfold looking. Each looking glass provides Read More …

The Role of Kata in Marketing

The power of Kata differs than most Lean thinking. Most efforts with Lean in Sales and Marketing focuses on the use of the “Why” question; solving problems and offering solutions. Kata focuses on the “What” creating situational awareness. At the basic level (Why) and what I might call the commodity trap, we still need to solve Read More …

The Role of Kata in Lean

The Improvement Kata + Coaching Kata (IK/CK) are about deliberate practice to develop scientific-thinking skill and mindset. That means IK/CK works well in combination with your existing Lean efforts. Based on the book: Toyota Kata: Managing People for Improvement, Adaptiveness and Superior Results by Mike Rother.   The Five-Question card is available at http://www-personal.umich.edu/~mrother/KATA_Files/KC2_Opening.pptx There is a related Read More …

A Case for Not Using Lean/Agile in Your Marketing

Organizations trying to improve their sales and marketing processes react by investing into their software and automation. They add landing pages, generate content, develop auto-responders, email campaigns. That barely scratches the surface as SEO, Social Media, Video channels, Loyalty Programs, and other well-intended programs are rolled out. They take this material and integrate throughout the Read More …

Explaining the Digital Vortex

Andy Noronha conducts research and works with executives from companies seeking to remain competitive in an era of digital disruption. He does this as a director in the Cisco Digitization Office and as a visiting scholar at the Global Center for Digital Business Transformation, and IMD, a Cisco initiative, where he conducts research and works with executives from companies seeking Read More …