Managing Customer Value
Do you try to quickly to get to why? The purpose of most questioning is to stimulate reflective thinking by probing for needs and concerns. Instead of probing with the 5 why’s try a more subtle approach or architecture for your sales and marketing. In the paper, The Art and Architecture of Powerful Questions by Read More …
A few reasons to consider the Lean Marketing House book: Is there a reason to use Lean in Sales and Marketing? Do you have to be practicing Lean in the rest of the company? Is Lean Marketing the same as Agile Marketing? How does A3 problem solving relate to Marketing? Why is Social Media so Read More …
Lean technology has now evolved from the manufacturing floor to the whole enterprise. Many companies have found real value in applying the fundamental concepts of Lean throughout the organization. The lean concepts of Kaizen, PDCA and the tools such as Pareto Charts, 5 Why’s and even Poka Yoke are commonplace. As a result of discussing Read More …
I have been a big fan of the The One-Page Project Manager for many years. In fact, the author Clark Campbell reminded me in a recent phone call that I was the first one to write a review on the first book. Since then, he has added two more books to the collection: The One Read More …
Lean technology has now evolved from the manufacturing floor to the whole enterprise. Many companies have found real value in applying the fundamental concepts of Lean throughout the organization. The lean concepts of Kaizen, PDCA and the tools such as Pareto Charts, 5 Why’s and even Poka Yoke are commonplace. However, the concept of Standard Read More …
This video is an overview of why you should consider using A3 Problem Solving for Marketing and a plug for my new book, Marketing with A3. I should have emphasized it more in the video but using A3 for your marketing tactics is an excellent way to help in your decision making process but also Read More …