Managing Customer Value
In a past blog of mine, Growing your Company thru SOAR, I discussed the uses of SWOT (Strength-Weaknesses-Opportunities-Threats) outside the regular marketing realm and added some other areas as throughout the organization and also in Key Account Management. I also alluded to the regular practice of using SWOT simply as a 4-quadrant matrix that most Read More …
In most of my presentations, I start at the very beginning by addressing the fact that for close to a decade now I have been presenting on the subject of using Lean in Sales and Marketing. Along the way, I have seen the gradual diminishing of Six Sigma influence and the rise of the Lean Read More …
Creating a marketing plan on an A3, or a single sheet of paper in not much of a novelty. However, if you think for a moment about A3 reports and the traditional Lean Problems Solving A3, you will see a similarity on how I have organized the A3 Marketing Plan. In A3 Problem Solving, Read More …
I have been a big advocate of the work that Jeanne Liedtka, a Professor of Management at the Darden Graduate School of Business at the University of Virginia, has done. Several years ago, I had the pleasure interviewing her co-author Tim Ogilvie on the Business901 Podcast, Transcription with Podcast link: Using Design Thinking for Growth. I have used Read More …
If Larger Groups make Better Decisions, What happened to the Government? Two heads are better than one right? And if so, three is better than two and so on. Ultimately, the U.S. Government might be the best decision body in the world? Of course, most of doubt this and on the other side of the Read More …
I seldom have trouble getting buy-in for most companies on developing the left side of the A3. More precisely the planning side where we define the problem, define the gap with a stated target condition, address the point of concern and seek root cause. Speaking generally, most companies adapt to this thinking and especially if Read More …