Managing Customer Value
When most organizations think about their value proposition, they think about the tangible benefits that the organization offers or how much better they are in a certain area versus the competition. It might even include their history, technical expertise, latest technology, commitment to customers, etc. In the book, Strategy from the Outside In: Profiting from Read More …
The sales and marketing structure has drastically changed. The typical structure still used by many is when competition was not as great and technology was not the force that it is today. Most of the time sales and marketing sold solutions without every defining the customers problem. The typical sales forecast was derived on increasing Read More …
Professor Ikujiro Nonaka in the book, The Knowledge-Creating Company: How Japanese Companies Create the Dynamics of Innovation proposed that organizational knowledge is created through a cycle of continuous social interaction of tacit and explicit knowledge involving four modes of knowledge conversion: Socialization, Externalization, Combination and Internalization. The cycle is a spiral one as each pass Read More …
Jim (“Cope”) Coplien was my guest on the Business901 podcast. We discussed his new book,Lean Architecture: for Agile Software Development but I found Cope’s view on Lean and Agile quite interesting. His knowledge of the subject goes far beyond the software practices that he writes about. Whether you are in IT or not, I think Read More …
A Six Sigma Storyboard provides a quick, visual summary of a team’s work. They are very well suited as presentation materials to highlight the work of the project, the improvements made and for executive overviews. I think Six Sigma Storyboard presenters should take it up a notch. A DMAIC presentation can have a little Jazz Read More …
I had the pleasure interviewing James O. Coplein, author of the Lean Architecture: for Agile Software Development for an upcoming Business901 podcast. I seem to learn so much from the software community and had picked up Jim’s book to help provide a framework for parts of the Lean Marketing House (Marketing with Lean). I was Read More …