A lot of us will procrastinate writing a marketing plan and for good reason. Planning is painful. If done correctly, it forces us to face current reality. Adding insult to injury, it forces us to face future reality. It is simply a disheartening process for most. I wrote an outline on what I think a Read More …
I seldom have trouble getting buy-in for most companies on developing the left side of the A3. More precisely the planning side where we define the problem, define the gap with a stated target condition, address the point of concern and seek root cause. Speaking generally, most companies adapt to this thinking and especially if Read More …
I ran across this tweet from Marshall Kirkpatrick @marshallk, CEO @GetLittleBirdWhat” “What if networked, faster learning was what big organizations were optimized for? (instead of efficiency)” He had linked in this YouTube Video to the Tweet: John Hagel’s speech at the 5th Global Peter Drucker Forum in Vienna. John Hagel III has nearly 30 years Read More …
The Role of Sales and Marketing is changing in every organization. The success of Lean on the operational side has influenced management to seek the same culture across the entire organization to include sales and marketing. They aspire for a true Lean Enterprise. How, do you achieve this? Do the principles of continuous improvement and Read More …
Think of all the things we need to deal with in sales: Present and future priorities Problems and Needs Gains and Opportunities Relationships and Influencers Technical Opinions People and Resources Money and Budget allocations Upcoming Schedules This list is just the tip of the iceberg, and all these are continuously changing. Salespeople have to be Read More …
I have always thought Hansei or Reflection was a key part of Lean thinking. I talk about it as part of introducing CAP-Do in the video below. Slides of the above Presentation If you have not purchased CAP- Do, it is available for download as a PDF. P.S. Peter Senge calls this process Presencing Read More …