Category: Concept Based Marketing

Marketing Direction

Which Direction Does Your Marketing Flow?

Posted on

Which Way Should It Flow? Most educators are familiar with Bloom’s Taxonomy and the hierarchy of the different type of thinking. They also familiar with the adaption by Anderson and the determination that creating new knowledge is the most demanding part of the cognitive process. Anderson did later work that I will discuss in my next post. It Read More …

Selling Perspective

Still Selling From Your Perspective

Posted on

Open up new possibilities through challenging ideas and giving customers reasons to change their minds when they see persuasive reasons to do so. Adapted from the Book, Reading Nonfiction: Notice & Note Stances, Signposts, and Strategies by Kylene Beers and Robert E Probst, October 2015 We typically think through the lens of allowing customers to enter our Read More …