In my own little celebration this week for the book The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion by John Hagel, John Seely Brown and Lang Davison, I am doing a series of blog post and offering comments on how this book has influenced my thoughts. This book Read More …
The world has changed. No longer can we be selling like we thought of in the past. Now, it really takes a team effort. Our differentiation is less in the product/service we offer but more by the services and support that our organization delivers in the use of our product. The Discipline of Market Leaders: Read More …
The traditional marketing funnel built on a theory of manipulation is gone (Kill the Sales and Marketing Funnel). In this recent blog post, I discussed the Lean Marketing: 2-Step Marketing Funnel and how you are either marketing or selling. Evidence enough that it is becoming widely accepted that 70% of the customer decision is already Read More …
Recently, I had a a podcast, Dr. Deming on Lean in 2012, with John Hunter. author of the new Deming Blog sanctioned by the Deming Institute. In addition, John has a very popular blog of his own, the Curious Cat Management Improvement Blog. This is a transcription of our podcast. About the Deming Blog: John Read More …
In Lean, understanding current state (reality) is a key to improvement. Our existing aspirations and values form this current condition. Are dynamic urges (targets) are how we form are future state. Robert Fritz and his book The Path of Least Resistance for Managers outlines an excellent approach for practicing PDCA both at the micro and Read More …
Lean Sales and Marketing Virtual Workshop Would you like to simplify your marketing? Would you like to remove the constraints in your marketing? Are you willing to quit thinking like Wanamaker (50/50) and start thinking like Pareto(80/20)? Do you still look at Social Media as a time waster? “Joe is an excellent coach, He is Read More …