Managing Customer Value
Many people believe that applying Lean Techniques using Value Stream Marketing is all about removing waste. Eliminating waste is one of the Guiding Principles of Value Stream Marketing but you must make some fundamental improvements in your marketing cycle before a pull marketing system will work. Value Stream Marketing (VSM) is about having a minimum Read More …
Drew Locher was my guest on the Business901 podcast and our conversation centered on applying Lean to the Office and Service sectors. Drew has been working to implement business strategies since 1986 and I am amazed at his ability to distinguish between novel ideas and ones that are just a horse of a different color. Read More …
Many people believe that to apply Value Stream Marketing using Lean Techniques is about removing waste. Eliminating waste is one of the Guiding Principles of Value Stream Marketing but you must make some fundamental improvements in your marketing cycle before a pull marketing system will work. Value Stream Marketing (VSM) is about having a minimum Read More …
Yesterday, I had the pleasure of attending the Lean Enterprise Workshop: Value-Stream Mapping for the Office and Service. The workshop description: This interactive workshop demonstrates how to apply value-stream mapping, a fundamental and critical tool, to address what many companies find difficult to do: making a fundamental change in business processes such as administrative, professional, Read More …
This is a transcription of the Businss901 Podcast with Robert Martichenko, CEO and Founder of LeanCor. We discussed applying Lean Principles to the Supply Chain. I found many of his answers very unique and his approaches straight forward and practical. At the upcoming Lean Logistics Summit, June 22nd and 23rd in Cincinnati, OH, Robert leads Read More …
This is a transcription of the podcast I had with Jim Luckman of the Lean Transformations Group. Jim will be the instructor for this LEI Workshop in Indianapolis on June 22nd – Value-Stream Mapping for the Office and Service: This interactive workshop demonstrates how to apply value-stream mapping, a fundamental and critical tool, to address Read More …