Exciting News! I will be a guest on the The Lean Nation radio show Monday, July 12th from 4-5pm Est. on 790 AM Talk and Business, hosted by Karl Wadensten. We’re going to discuss Marketing with Lean and more specifically Value Stream Marketing and the Marketing Kanban. This is an important topic and I’m looking Read More …
The Best in Market eBook was written in response to what Dr. Eric Reidenbach has experienced in creating and measuring value, the best leading indicator of market share growth. The book is aimed at Quality personnel including Lean and Six Sigma practitioners as well as Marketing professionals. Best in Market details a process for assessing Read More …
Many people believe that to apply Value Stream Marketing using Lean Techniques is about removing waste. Eliminating waste is one of the Guiding Principles of Value Stream Marketing but you must make some fundamental improvements in your marketing cycle before a pull marketing system will work. Value Stream Marketing (VSM) is about having a minimum Read More …
Theory of Constraints Handbook authors John G. Schleier, Jr. and James F. Cox III were part of my recent podcasts Holistic approach to the Theory of Constraints. and the TOC Thinking Process Discussion. We covered so much material during the interview that I split the discussion to 2 parts. This eBook covers both podcasts. Related Read More …
Many people believe that applying Lean Techniques using Value Stream Marketing is all about removing waste. Eliminating waste is one of the Guiding Principles of Value Stream Marketing but you must make some fundamental improvements in your marketing cycle before a pull marketing system will work. Value Stream Marketing (VSM) is about having a minimum Read More …
Drew Locher was my guest on the Business901 podcast and our conversation centered on applying Lean to the Office and Service sectors. Drew has been working to implement business strategies since 1986 and I am amazed at his ability to distinguish between novel ideas and ones that are just a horse of a different color. Read More …