Managing Customer Value
Tim Schipper and Mark Swets were my guests on the Business901 Podcast and this is a transcription of the podcast. They are the co-authors of Innovative Lean Development: How to Create, Implement and Maintain a Learning Culture Using Fast Learning Cycles. I have been quite intrigued by their book and I would encourage you first Read More …
Over the past decade and more, the Internet has played an ever increasing part of everyone’s marketing. The recent rapid increase is due in large part due to the popularity of Social Media, even though the Internet has been around for close to three decades. With the advent of smaller devices, texting and twittering, Read More …
Dr. Kai Yang was the guest on the Business901 Podcast. Our conversation addressed the message of his latest book, Voice of the Customer: Capture and Analysis (Six Sigma Operational Methods). I found it interesting that Dr. Yang has worked with Apple and questioned him about it. Black T’s and blue jeans didn’t seem like a Read More …
One of the first steps that I recommend in developing your Marketing Kanban is to create a Value Stream Map of your Sales or Marketing Cycle. Many people struggle with this concept and in a workshop I asked them to create their best known channel without really discussing their marketing tactics at all. I ask Read More …
Tim Schipper and Mark Swets were my guests on the Business901 Podcast. They are the co-authors of Innovative Lean Development: How to Create, Implement and Maintain a Learning Culture Using Fast Learning Cycles. I have been quite intrigued by their book and if you listen to the podcast I would encourage you first to download Read More …
Mark was a recent recipient of a Shingo Prize. Congratulations Mark! Do you have trouble implementing or sustaining the initiatives after a Kaizen Event? In this transcription of the Business901 podcast episode, I spent the bulk of the podcast on this subject with author Mark Hamel. Mark’s book, Kaizen Event Fieldbook: Foundation, Framework, and Standard Read More …