Most savings/expense is created in the design of the product/process. How many times have you told an engineer we are not designing a space shuttle? How many times do you come under budget? Anyone can do anything if he has all the money in the world. Do you wonder why our government is in the Read More …
If you have followed me at all, you realize that I am not a big believer in advertising as defined by most people. I do believe in 2-step advertising and especially if you have something of perceived value that you can offer to a prospect. Let us define 2-step by John Jantsch of Duct Tape Read More …
The foundation of the Lean Marketing House is where the work is done. The stronger the foundation the larger or more pillars it can support. It is these actions that most people really believe makes up the marketing process. Events, Ads and Brochures make up these actions and what I call, executable or check-off type Read More …
Lean Marketing is the Future of Marketing Released as an ebook, Lean Marketing House is now available on the website. “When you first hear the terms Lean and Value Stream most of our minds think about manufacturing processes and waste. Putting the words marketing behind both of them is neither creative nor effective. But the Read More …
Many believe that the vision should have a grand scale, be meaningful and be measurable. Your vision should represent the broadest perspective but I encourage you to be specific with the message. What are you building? – The One Page Business Plan ® uses this simple question to define your vision. I have yet to Read More …
The “TPS house” diagram has become one of the most recognized symbols in modern manufacturing. A house was used because it is strong only if the roof, pillars, foundations are strong. A weak link weakens the whole system. I took the liberty of re-building the Toyota Lean house to what I believe is a great Read More …