As consumer behavior evolves, businesses recognize the importance of shifting their focus to return on experience (ROX). Gone are the days when marketers solely relied on metrics such as click-through rates and conversions. While these indicators still hold value, they need to capture the full spectrum of customer interactions and emotions that drive engagement and Read More …
If you are a Kata practitioner this material needs to be in your library. I own both the Kindle and Audible versions. I have written about and recommended this book since the outset of this publication, August 2016. If you want ideas of how I utilize this material check out these blog posts, And What Else? – Read More …
Michael Bungay Stanier is the Senior Partner of Box of Crayons, a company that helps organizations do less Good Work and more Great Work. He has written a number of books. His latest, The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever. helps to teach managers how to make coaching part Read More …
Is it taking segmentation to another level when you talk about key account management? Is that the next step? -Joe Related Podcasts and Transcription: The Process of Marketing Segmentation Professor Malcolm McDonald: Now key account management that’s my other passion in life. What’s happened today as you know in the world is that the 80/20 Read More …
Joe: When I think of coaching, I kind of think of someone that has done that job before, that he knows how to do the job. And I see that in a lot of different areas and so forth. Do we need to make the investment in time and personnel to be able to do Read More …
I wanted to have one collection point for the the 7-part series with Brandon Brown where we discussed the the Toyota Kata. Toyota Kata is documented in Mike Rother’s book Toyota Kata: Managing People for Improvement, Adaptiveness and Superior Results. The series consists of these 7 videos: What is Toyota Kata Using Kata for Alignment Read More …