If you can’t wait for my webinar in a week, I have enclosed a 10-item list on how I would start marketing a Lean Six Sigma Consultant or for that matter an organization. Get all the material you have and a list of all your listings and advertising you are running. When I do this Read More …
I believe that Lean Six Sigma Consulting has the greatest opportunity ever and in my terms, opportunity = NEED. What we need is the greatest transformation of efficiencies from know-how to implementation, and I think Lean Six Sigma is ideally suited to fulfill that need. Marketing your Black Belt is based specifically on addressing these Read More …
“NEW” tactics used this year Create a new website. Take outdated website and improve it for better navigation and SEO. Create a storefront on site to let your customers buy products online. Test one new advertising venue every month. Track results and when you find one that works, expand it. Advertise your business in local Read More …
In 1960, E. Jerome McCarthy introduced the as a way to describe the mix of factors required to successfully market a product. McCarthy labeled the 4 P’s as Product, Price, Place (distribution), and Promotion. The idea was that if you could identify the right combination of these elements, your marketing would succeed. Since then, many Read More …
Equipment Manufacturer Marketing Plan Mplans.com: Excerpt from Marketing Plan Pro Sample Plan Marketing Vision: The Road Construction industry is poised to take advantage of the Economic Stimulus package but it will be determined by the bids that the road contractors win. Private-sector spending has come to a halt. Our marketing efforts must be spent Read More …
Last month, I wrote a blog post called "Hiring a consultant, can I see your marketing plan? " and to summarize I said: "If you are thinking about hiring a marketing consultant or a coach, it is very easy to qualify them, ask them, "Can I see your marketing plan?" That will send some shimmers Read More …