Managing Customer Value
An Organization is an inorganic construct. That is why organizations struggle building community. It seems the harder we try, the more difficult it is. Listen or watch as Rosetta President Tom Adamski explains how communities and relationships are transforming the way companies do business. Tom drives Rosetta’s fast growing Commerce business and oversees Marketing and Read More …
with purchase of the Marketing with Lean Book Series. Marketing with Lean Book Series available for instant download Offer Expires 1/15/2013 Lean Marketing House (More Info): A starting point for creating true iterative marketing cycles based on not only Lean principles but more importantly Customer Value. Recommended 1st reading of series. Marketing with PDCA (More Read More …
Not all the answers are here, but they could be.
Lean Marketing House (More Info): A starting point for creating true iterative marketing cycles based on not only Lean principles but more importantly Customer Value. Recommended 1st reading of series. Marketing with PDCA (More Info): Targeting what your Customer Values at each stage of the cycle will increase your ability to deliver quicker, more accurately Read More …
Tomorrows podcast guest, Joe Pine introduces the Multiverse in this video and in his new book,Infinite Possibility: Creating Customer Value on the Digital Frontier. Joe Pine seeks to do nothing less than redefine our known universe — a bold goal which manifested itself in The Multiverse, a 3D framework he created. By examining the fields Read More …
This is part of my blog series on using the principles of Demand Drive MRP and its five primary components and applying it to marketing. This particular blog is the summary of the series. These five components work together to dampen, if not eliminate, the unnecessary nervousness of traditional MRP systems and the resulting bullwhip Read More …