Managing Customer Value
Robert Rose is the author of Experiences: The 7th Era of Marketing and Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand . Robert is the Strategist in Residence and brand advisor for the Content Marketing Institute, a featured writer, and guest blogger for iMedia Connection, CMSWire and Fierce Content Management. Listen/Download Read More …
Opportunity with a customer/prospect can often be narrowed down to just two concepts: How important is the problem worth solving and How satisfied they are with present solution. Tony Ulwick of Strategyn discusses this a great deal in his concept of JTBD or Jobs-to-be-done. I often draw the Opportunity matrix on a wall and start Read More …
The process of The Disney Way is discussed in this short introduction to next week’s podcast with Bill Capodagli. With nearly three decades of management consulting and corporate research expertise, Bill co-authored the best-selling business book, The Disney Way, 3E: Harnessing the Management Secrets of Disney in Your Company. The first edition was cited by Read More …
In next week’s podcast, I asked Kristin Zhivago a series of questions on what it takes to be successful on the web today. Kristin is president and co-founder of Cloud Potential LLC, which offers best-practice analysis and improvement of a company’s digital impact. They are mostly working with companies that have historically done well in Read More …
One of the buzzwords these days is community. Most brands struggle with creating community, and the first reason is that most brands want the community to be about them. I like to take a different approach, why build one at all? Or, why not join an active community where you can be an influencer or Read More …
Tim Sanders has spent most of his career on the cutting edge of innovation and change. He was on the ground floor of the quality movement, the launch of the mobile phone industry and, most notably, the birth of the world wide web. He was an early stage member of Mark Cuban and Todd Wagner’s broadcast.com, Read More …