Managing Customer Value
Creating a marketing plan on an A3, or a single sheet of paper in not much of a novelty. However, if you think for a moment about A3 reports and the traditional Lean Problems Solving A3, you will see a similarity on how I have organized the A3 Marketing Plan. In A3 Problem Solving, Read More …
Part of The Lean Minute Collection on YouTube I like to use the term EDCA (Explore-Do-Check-Act) learned from Graham Hill to designate the Explore aspect of Lean. I view it as more of Design Type thinking content that allows for that collaborative learning cycles with a customer. I added a twist to this by going Read More …
Part of The Lean Minute Collection on YouTube This is a quick overview of a few of the books both old and new that have been written on applying continuous improvement (Lean and Six Sigma) in Sales and Marketing. CAP-Do (More Info): What makes CAP-Do so attractive is that it assumes we do not have Read More …
Lean Marketing hosted by SimpliLearn on November 18, 2015 | 10:30 am to 11:30 am CDT. Lean Sales and Marketing concept may differ from the more traditional approaches found in other parts of the Lean Enterprise. Its primary focus is not the discovery of waste but of process improvement with a very specific strategic intent; Read More …
If Larger Groups make Better Decisions, What happened to the Government? Two heads are better than one right? And if so, three is better than two and so on. Ultimately, the U.S. Government might be the best decision body in the world? Of course, most of doubt this and on the other side of the Read More …
Professor Malcolm McDonald has consulted to many major companies from the UK, Europe, USA, Far East, South-East Asia, Australia and Africa, in the areas of strategic marketing and marketing planning, market segmentation, key account management, international marketing and marketing accountability. He has written over 40 books and was Professor of Marketing at Cranfield University School of Read More …