Managing Customer Value
Author Laura Busche joined me for a conversation about startup branding. Her book is based on the Lean StartupTM principles and is titled; Lean Branding (Lean (O’Reilly)). It is part of the Lean Startup series of books by O’Reilly. Lean Branding is a practical toolkit that helps you build your own robust, dynamic brands that Read More …
Tomorrow will be a special edition of the Business901 Podcast. Lean Branding (Lean (O’Reilly)) author Laura Busche joined me for a great conversation about startup branding. Her book is based on the Lean Startup Principles. An excerpt from the Podcast: Joe: If you could give one bit of advice to someone about branding, what would Read More …
I ask Dan Jones, “What is the future of Lean?” as part of the podcast/transcription: Dan Jones on Lean. Dan is a management thought leader and advisor on applying lean, process thinking to every type of business across the world. He is the founding Chairman of the Lean Enterprise Academy www.leanuk.org in the UK, dedicated Read More …
I have gotten out of the habit making as many mind maps as I once did. It is probably because the amount of books that I now have on Kindle. My current tendency is to highlight and make electronic notes in the book itself. It has replaced the post-it-notes inside the books on my bookshelf. Read More …
Marketing with PDCA is about managing a value stream using PDCA (Plan-Do-Check-Act). Using the new SALES PDCA Framework throughout the marketing cycle will provide constant feedback from customers, and can only occur if they are part of the process. It is about creating value in your marketing that a customer needs to enable him to Read More …
Lean Service Design changes the way you think about business. No longer can companies focus their efforts on process improvements. Instead, they must engage the customer in use of their product/service rather than analyzing tasks for improvement. We no longer build and hope that there is a demand. We must create demand through the services Read More …