Managing Customer Value
In our Sales and Marketing efforts we typically try to systemize the process so that we can become effective and efficient in our efforts. We build sales and marketing funnels to accomplish this. In Design, we create customer journey maps and service blueprints to improve the customer experience. Both types of efforts though well intended, Read More …
In past blogs, I discuss using CAPD (Check – Act – Plan – Do) or CAP- Do as the beginning cycle for Lean Sales and Marketing. It was term popularized by many that were directly influenced by Dr. Deming, such as Brian Joiner and Yoji Akao. Even with the direct influence of those three I Read More …
Next week’s Business901 podcast guest is Ken Rolfes of KDR Associates. Ken has spent more than 30 years in public and private companies that design, manufacture, and market technically based products for the medical device, industrial product and computer industries. He has extensive Lean enterprise experience in general management, new product development, cost management systems, Read More …
Robin Lawton has been a long time favorite of mine. His book, Creating a Customer-Centered Culture: Leadership in Quality, Innovation, and Speed offers some valuable insights even though it was written 20-years ago. I still use it on a regular basis and find it valuable in assisting people to more service centered thinking. The podcast Read More …
Faster, Better, Cheaper seems to be a mantra for Lean people. I decided to join the crowd for once and create a Lean Marketing plan with those thoughts in mind. It is simple enough and more effective than you may think. Give it a try!
Looking for the next silver bullet to propel your sales effort to the next level? Do you want to post a video series like Will It Blend? by Blendtec and have your efforts go viral? Maybe you are only looking for a few buzzwords that will stay on the tip of everyone’s tongue. Better yet, Read More …