In this video, Joe Pine explains how The Experience is the Marketing. This is part of the Progression of Economic Value series. This progression is the foundational model for understanding the role of Experiences in the history of economics. It was first introduced to me in the The Experience Economy: Work Is Theater & Every Read More …
In this video, Joe Pine introduces the Progression of Economic Value, the foundational model for understanding the role of Experiences in the history of economics. It was first introduced to me in the The Experience Economy: Work Is Theater & Every Business a Stage by Pine and Gilmore. It is worth the time to hear Read More …
When I discuss PDCA as a knowledge building activity, many people struggle with that concept. They may even struggle more with the concept of using PDCA to close the knowledge gaps within a Customer Decision making process. This video with Joe Pine discussing, “The Importance of Design Tools for Mass Customization” makes a case for Read More …
If you want execution, keep it simple!. From a business stand point, there are many more success stories, that are founded on simple, focused ideas, than complex ones. Lean Sales and Marketing is a very simple concept, it is a learn be doing approach. If you can master this, you will be successful in sales Read More …
The virtual world of the Lean Marketing Lab will open its doors (gateway) on Monday. November 21, 2011. This online community has been created to further the cause of bringing continuous improvement to the sales and marketing community. The foundational work is in Lean but you will find a flavor of Service Design and Design Read More …
This presentation is an overview on how to implement SDCA (Plan – Do – Check – Act) in the field of Lean Sales and Marketing. It includes an outline for standard work of this cycle and an embedded video with Dr. Michael Balle, the Gemba Coach at the Lean Enterprise discussing Standard work in a Read More …