Managing Customer Value
I recently contributed a blog post to the American Express Open Forum that included this list. If you would like to read the entire post, please go directly to the above link. My first question would be, “Is your marketing team disciplined enough?” How do you find out, start with this conversation: Is there a Read More …
Craig Crook was a guest on my show, Connecting Your Passion. Craig’s company is a Learning Center and as Craig calls it -Learning faster than your competitors is the only sustainable advantage. How long can you last as a differentiator? As an add on to this fellow coach Adrianne Machina @ Tornado Marketing just blogged Read More …
This is from slide:ology, and written by Diandra Macias. Read the entire post. Actually you should subscribe to it. It does not come often but when it does it is good. OK, I’m tired of seeing presentations that are seemingly inspired while sitting at the computer. It feels like people don’t sketch anymore. ¡C’mon! We Read More …
Seven Step method for solving a cost reduction problem: 1. Define your problem 2. Define your ideal solution(Stop doing it!) 3. Gather the facts 4. Try various combinations, look outside the box, but be careful what you ask for you might get it. 5. Break the pattern, not everything happens outside the box. It is Read More …
An excerpt from: Duct Tape Marketing Your Marketing Organized One of the most difficult tasks for small business owners, when it comes to marketing, is organization. Until you start to look at marketing as one of the core systems in your business it will always feel like a disjointed and disconnected thing that you know Read More …
Vlog I just started thinking about blogging!!! That’s right, a blog is a video blog. It is really not that new and while familiar with YouTube, there are some subtle differences. Can I tell you what the differences are? Why think it might terms I could. But it’s really about what you think the differences Read More …