Audience on the Stage

Last month Nancy Duarte spoke at Web2.0 Expo and it was a huge success. In preparation for her talk she asked me if there would be a way to reproduce an exercise called “Speaker & Audience Mapping” that she usually leads in the slideology workshops. The exercise goes like this: the audience picks one of Read More …

How to stand out from the crowd – Become an Actor

I am always looking for different ways to differentiate myself from the competition. One f the ways I found how to do this is looking in different markets for ideas that I can apply to my surroundings. I was thinking about a blog post for this site and wondered, who has the toughest time standing Read More …

Lean your marketing

I recently contributed a blog post to the American Express Open Forum that included this list. If you would like to read the entire post, please go directly to the above link. My first question would be, “Is your marketing team disciplined enough?” How do you find out, start with this conversation: Is there a Read More …

Can you move forward w/o Differentiation?

Craig Crook was a guest on my show, Connecting Your Passion. Craig’s company is a Learning Center and as Craig calls it -Learning faster than your competitors is the only sustainable advantage.  How long can you last as a differentiator? As an add on to this fellow coach Adrianne Machina @ Tornado Marketing just blogged Read More …