Duct Tape Marketing EXCELerator Program #2

The Duct Tape Marketing® EXCELerator Program is specifically designed for entrepreneurs and business owners that want to take their revenues to the next level as soon as possible, but don’t have an in-house marketing department to help make that happen. The Duct Tape Marketing® EXCELerator Program is designed to fulfill all the needs you require Read More …

Winning in a Down Economy

We live in interesting times. The rapid changes that thrust Wall Street into a tailspin these past few weeks has created a business environment that is far different from anything we’ve seen in the past. The panic on Wall Street has rippled quickly from the investment community into the executive suites of all of organizations Read More …

Product Launch-Fizzle

Pragmetic Marketing Newsletter this month included this excerpt. Read the rest of the story which goes in depth with charts and all that cool stuff. The excerpt said: “So what is the point of product launch anyway? For most of us caught up in the vortex of getting a product to market, it’s to finish Read More …

Celebrating my picture in Tribes

Ok, There are a lot of pictures on the inside cover of Tribes , a lot. Does it mean much, not really. But how Seth is introducing his book might. Not only did he pre-sell a bunch of books and created a community before he did it but the reward? He included your picture in Read More …

How tuned in are you?

I was going back through some of my notes and seeing how a new product launch was “Tuned In”. I had not checked one of my blogs and I thought about doing it. Doug Karr had made this calculator based on the TunedIn book and it really is nice little tool to see if your Read More …

Three Steps to Innovating in Struggling Industries

Innovation is tough in the best of times. What do you do when times are tough and your industry’s very survival is in question? It is tough and don’t leave a good idea get wasted because of a poor plan. 1. Lower the cost of testing. Chapter 8 of our new book, The Innovator’s Guide Read More …