Lean Marketing and Service Dominant Logic

Lean Sales and Marketing is just not another extension of Lean into another area of business. if you think that way, you will be marred into product dominant thinking. You must recognize Lean as the pathway into  Service Dominant Logic Thinking (Vargo and Lusch (2006)). Lean is used as the vehicle to deliver effective and Read More …

Sales and Service Planning with PDCA

Many of us use different planning instruments and schedulers. Kanban being one of the most familiar methods to readers of this blog. In the last several months, I have written about the Last Planner®  (Last Planner is a registered trademark of Lean Construction Institute (LCI)) and have had several podcast on the subject most notably Read More …

Find the Right Customer at the Right time

How do you generate a bunch of prospects that have low risk with a high earning potential. This is what most companies seek and should streamline their organizations to take advantage of these types of orders. It is not about disregarding anyone product/market group even a high risk and a low potential. It is about Read More …

Lean Software & Systems Conf

Three Events, One Venue – 3-Day Conference, Lean Camp & Lean Tutorials Lean Software & Systems Conference 2012 (LSSC12) May 13-18, 2012, in Boston, MA LSSC 2012 Boston is bringing three premiere events to one centralized location to facilitate the next wave of ideas in methods, process and organization for software & systems engineering development. Read More …

Lean Engagement Team Book Released

Sales and marketing can no longer operate in a vacuum. It has become a process output that intertwines across many of the departments within the organization. As companies have become flat, their decision making is increasingly being done by committee. As a supplier, you must mimic your customer decision-making path and as a result your Read More …

Turning Leader Standard Work Upside Down

I find one of the problems that exist in Leader Standard Work practices is not at the Team Leader Level nor even the Supervisor Level but many times right at the top. In David Mann’s book Creating a Lean Culture: Tools to Sustain Lean Conversions, Second Edition (which I consider the bible for Leader Standard Read More …