Winning in a Down Economy

We live in interesting times. The rapid changes that thrust Wall Street into a tailspin these past few weeks has created a business environment that is far different from anything we’ve seen in the past. The panic on Wall Street has rippled quickly from the investment community into the executive suites of all of organizations Read More …

Seven Steps to Cost Reduction

Seven Step method for solving a cost reduction problem: 1. Define your problem 2. Define your ideal solution(Stop doing it!) 3. Gather the facts 4. Try various combinations, look outside the box, but be careful what you ask for you might get it. 5. Break the pattern, not everything happens outside the box. It is Read More …

Product Launch-Fizzle

Pragmetic Marketing Newsletter this month included this excerpt. Read the rest of the story which goes in depth with charts and all that cool stuff. The excerpt said: “So what is the point of product launch anyway? For most of us caught up in the vortex of getting a product to market, it’s to finish Read More …

Duct Tape Marketing Seminar

This October 23rd, I am hosting a 90-minute workshop on the 7 steps to Small Business Marketing success. This live presentation is being sponsored by the Fort Women’s Enterprise . Press Release on this Seminar. Time: October 23, 2008 at 6pm Location: Fort Wayne Women’s Bureau Street: 3521 Lake Ave. City/Town: Fort Wayne, IN Website Read More …

Forgetting the Obvious, TQM & SCORE

Sometimes, I forget the obvious. Does that ever happen to you? Much of my background has always been predominantly in Small Business, manufacturing, process equipment and even defining it further in construction related fields. As, I was organizing my TV show content, I looked at two organizations, Fort Wayne SCORE and NIBAC, formerly the TQM Read More …