Sub-optimizing your Social Collaboration

What would Dr. Deming Say? Dr. W. Edwards Deming advised us that a supplier is a partner and our relationships must be based on cooperation and trust. Adversarial relationships result in waste. Supplier relationships based on Dr. Deming’s teachings change fundamentally and, even better, both suppliers and customers win. Dr. Deming showed how customers and Read More …

Relationship Mapping; New Critical Path

How good are you at managing the relationships that your organization builds? As we move from a Product Dominant to a Service Dominant market, the relationships we create are at the core of our business model. However, how many of us understand these relationships? How many of us know what collaborative networks the other members Read More …

Lean Software & Systems

This was my presentation at the #LSSC12 Conference this year. It was not my typical Lean Sales and Marketing theme. Instead, I demonstrated what I have learned and applied from many of my podcast guests. Lean Software & Systems Conference – Business901 Presentation A couple of the reactions from my discussion on Twitter: @imbertti : Read More …

Where does a Customer Find Value in your Organization

Have you ever evaluated where your customer finds value within your company? In Lean you try to find the one best path – the value stream map. In the marketing, we have created the marketing funnel. However, Organizations can no longer feed products to customers, as I described in the blog post, Kill the Sales Read More …